Wizzdom Hair Limited

Circle of Friends believe that children deserve products designed for their special hair and bath needs, as well as ones that challenge their active minds. To achieve this goal, we carefully craft each product, using only the highest quality ingredients, such as exotic botanical extracts, natural elements, and enchanting fragrances, and bottle these magical formulas in a playful "kid friendly" package. And Circle of Friends® products are always safe and gentle, packed full of vitamins and proteins, and are never tested on animals!

Of course, it's one thing to have superior salon performance products; it is quite another getting our kids to the bath or shower to use them. Circle of Friends discovered an enlightening way to get kids fashionably clean.

Our secret? Circle of Friends bottles each depict a character-or friend-from a different part of the world. Colorfully illustrated, this friend lends his or her name to each product and offers a short story on the back. The story talks about the life of the character in his or her country, punctuated with fascinating facts about where he or she lives and what he or she does for fun.

Eleanor Kearne developed the product herself in 1997 when she could not find a “child friendly” range. Circle of Friends sales have grown 400% since 2003 and is the No.1 children’s range brand in the US.

Circle of Friends deals with the everyday problems children have whilst maintaining healthy & good looking hair. With unique lice defence products focus on prevention rather than cure.

swim range ensures children can still enjoy the pool, without detriment to their hair.